Unlock your potential
Consulting
We work in close collaboration with the customer to fully understand the needs, identify the objectives and Finding the best solutions to achieve them.
Strategy
We accompany companies in the definition of a winning, personalized and coherent digital project cwith growth and business objectives.
Implementation
We implement the strategy through an action plan that leverages the right technology solutions to drive the enterprise digital transition.
WHAT THEY SAY ABOUT US
what we can do for you
ANALYZE
"Marketing without data is like driving with your eyes closed."
Dan Zarella - Social Media Scientist at HubSpot, Inc.
We look for answers to the questions every company asks.
We collect useful data to understand who the ideal customerswhat features they look for in a product or in a service and how reach them online and offline.
We check the current positioning of the brand and how improve it in the future.
We monitor the competitors and the strategies they employ in order to plan appropriate countermeasures.
CREATE
"Vision without strategy remains an illusion."
Lee Bolman - Author
We create a communication strategy omnichanneltruly capable of engaging consumers along all touch points of the customer journey.
We precisely select the target audience and identify the channels most effective way to achieve it targeted: Facebook, Linkedin, Instagram, Tik Tok, Twitter, newsletter, website.
We define a plan of customer acquisition fully digital to generate new leads, to push sales and increase brand visibility.
GO LIVE
"Ignoring digital marketing is like opening a store and not telling anyone."
Eric Ries - Author
We always keep communication alive online of companies and develop the brand over time with quality content.
We manage social networks, increasing engagement and theinteraction with users. We activate newsletters and email marketing to maintain relationships, drive traffic to sites and to e-commerce, promote products and services.
We enhance theclient acquisitioni through lead generation activities in the B2B and B2C sectors and we increase the opportunities Conversion with targeted and personalized actions.
OUR CASE STUDIES
+€53,038.23 USING HISTORICAL CUSTOMER ANALYSIS
Company:
Leader in energy sales
Problem:
What determines the cancellation of contracts?
Solution:
Proposed machine learning analysis on historical data to identify factors that were driving contract cancellations.
Outcome:
Identification of key drivers of increased retention and decreased cancelled contracts through the addition of customer support web services and a commercial offering focused on customer advocacy. In 12 months, we have seen the +10% of turnover and – 4.8% of cancellations.
+110% ROI THANKS TO A MULTI-CHANNEL DIGITAL STRATEGY
Company:
Furniture sector
Problem:
Inability to sell offline due to pandemic
Solution:
Identify new digital communication channels and optimize the customer experience to quickly interact with customers through social and website/e-commerce to bring them inside the physical stores. A customer journey articulated in three touchpoints was created.
Outcome:
- Cost per lead 0,71 €
- Turnover 10500 €
- Useful 5600 €
- Total Expenditure 2532,96 €
1340% LINKEDIN COMMUNITY GROWTH
Company:
Gas Detectors and Air Sampling
Problem:
Absence of industry trade shows due to pandemic, client was unable to gain new business leads as they had no proactive activity.
Solution:
Opening of a fully digital channel for acquiring business contacts through Linkedin supported by a social media strategy.
Outcome:
(Results obtained in 7 days)
- Increase in 1340% of the business community
- L' 82% profile visibility
- The 62% of the business contacts were brought on call after only 2 touchpoints
- L'8.5% of business contacts have requested a quote
- The 22% are new potential distributors
CHOOSE THE ad-hoc PLAN for your company
All of our plans are designed for each stage of your business. Each of your ideas will be supported by our experience.
ANALYZE
2
weeks
- Market research and estimates
- Analysis of customers, the customer experience and the purchase path
- Study of competitors and positioning
- Reputation Analysis
- Identification of market trends and opportunities
- Feasibility studies for new projects and evaluations of new markets
CREATE
3
weeks
- SEO strategy for search engine positioning
- Search Engine Marketing
- Advertising campaigns on Social and Google
- Lead generation activities
- Coordinated image development
- Restyling of the brand and online presence
- Creation of performing websites and landing pages
GO LIVE
4
weeks
- Management of social channels
- Newsletter management
- Email marketing
- Marketing Automation
- Data collection software integration
Answers to your questions about Analize
Having a complete overview of your target market is key to making informed decisions and moving with familiarity. Knowing your competitors, their moves and the trends that are emerging in a given sector allows you to minimize the possibility of making mistakes and therefore maximize the objectives of your strategic moves.
Analyzing the competitors allows you to know your target market and to identify the right strategies to move within it with familiarity. In order to position yourself strategically and therefore identify your target precisely, it is essential to know the moves of your competitors.
The digital market is now segmented and evolving for every industry. Intercepting the right trends and exploiting them dynamically is a very important activity. Identifying, understanding and promoting them increases the possibility of obtaining a competitive advantage in the market.
"Take a good idea and stick with it. Pursue it, and work with it until it works well." Digitalics believes in your idea and is the ideal partner to make it a reality. We provide the ideal solutions based on a feasibility analysis, thanks to the know-how of our consultants.
Answers to your questions about Create
The acronym SEO refers to search engine optimization, or the optimization of online content aimed at visibility in the SERP results page. SEO in advertising is an activity that makes use of keywords that can be interpreted positively by search engines, positioning your ads among the most visible results in search pages. SEO activities will increase the indexing of your website.
Google Ads is a software for companies that want to make online advertising which allows you to create Ads positioned among the first results of the search pages of Google, listings appealing in the websites most consulted by its target, sponsoring the products and services offered for its customers business. Use effectively Google Ads increases traffic to your website by increasing the coverage of your target audience, raising awareness of your brand and the products or services you offer.
What is Lead Generation? The activity of lead generation allows you to acquire, profile, and qualify potential customers. More specifically, it is an integrated marketing action that brings together a set of solutions that aim to generate highly profiled visits to the online channels of your company. It allows you to increase your visibility in terms of brand awareness and create a list of contacts of potential customers on which to subsequently implement your strategies. Thanks to this practice it is possible to create highly personalized funnel and interaction paths. The lead generation actions allow to collect the data of the users who arrive on the site and make them available for further activities. This is an indispensable resource to activate new contact points with potential customers and to realize in time a series of actions aimed at selling. Cultivating the list of contacts, carefully selected, is the starting point for the digital activity of every company.
Branding means giving your brand a specific identity, different from the others and recognizable in the collective imagination of existing and potential customers. Branding collects all those activities that aim to build a solid and authoritative brand image. Textual and visual communication is fundamental in this process and must be synergistic with all channels of content delivery.
The corporate website is the main reference point of a company in its digital presence. Through the website, companies communicate their identity, their values, their mission, the products and services they offer to users. Having an optimized and communicative website is therefore essential for a company that wants to capitalize on its digital activity and is the starting point for its omnichannel strategy. Very often, investments in one's own website do not bring the desired results. That's because many businesses don't entrust its creation, development and monitoring to competent professionals in the field. The use of cutting-edge software and the know-how of professionals is the winning combination to achieve concrete results. If you need a consultation, you can rely on Digitalics to create your website or e-commerce and have a winning solution for your business.
Answers to your questions about Go Live
Owning official pages on social media is now essential. Being constant in their use is essential. But behind the social presence of each company lives an ecosystem composed of knowledge of the target and strategy/implementation to be able to capture it, retain it and finally convert it. Professionalism = Result.
The newsletter is an email marketing action. The mailbox is a fundamental touchpoint in a digital strategy to increase the conversion mode of the target and guide it during its interaction process with the brand. In fact, email marketing allows to reach, through an automatic process, the already loyal users, increasing their participation and capturing the attention of users potentially interested in products, services and contents of a brand.
Marketing Automation refers to software platforms that allow to support digital marketing activities with automated content useful to reach user segments in a quick, effective and personalized way, without losing sight of creativity and originality. Automated marketing activities allow you to capitalize on the entire process of acquiring business intelligence, enhancing the value of your technology investment.
For a company operating in the era of digitization, it becomes increasingly necessary to carefully manage data in order to make informed and goal-oriented business decisions. Knowing how to select, categorize and analyze data is the end result of the business intelligence acquisition process. To support this activity, a combination of software is essential to produce only "useful" data, while skimming off misleading data.
READY TO GET YOUR BUSINESS OFF THE GROUND?
Fill out the form to be contacted by one of our consultants. Together we will be able to find the solution for you.
