Today's consumer has become more elusive and demanding. The journey of purchase is increasingly complex, passing through multiple touch points and platforms. Omnichannel marketing is the organized system that allows companies to be present in every significant place and create a well-rounded experience with their brand.
The omnichannel strategy connects all sales channels, physical and digital, and all communication tools to reach the consumer where they engage with themselves, interact with brands and make purchasing decisions. The goal is to deliver a complete, seamless, rewarding and dynamic customer experience.
At the core of an omnichannel marketing strategy is an accurate assessment of consumer profiles to measure the customer experience and place it at the center of business activities. Data analysis allows to correctly identify customer characteristics, buying habits, customer journey, languages and preferences.
Based on the data, an omnichannel marketing strategy is designed to engage users across channels with consistent content and drive sales in an integrated way across all platforms.
In omnichannel marketing you don't simply use many channels, you create an interconnected system where the customer is the main focus.
Strategy for the development and monitoring of the user experience
Brand experience and identity
Design of products and services
Customer journey to improve employee experience
Understanding people and measuring the user experience
Retail, on-site and e-commerce
Advanced technological engineering: web, mobile, bots and mixed reality
UX engineering and grounding